47
one chip challenge
Skip itSoft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great336.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Price range
Okay£1.91–£23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£130K£130K/yr · 223K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier