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olive oil capsules
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great278.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Price range
Good£6.25–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 32K searches
Brand share
Bad96%top-5 brand share — brand-locked demand