53
old fashioned sweets
Worth a lookShows low returns (0.1%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good853.4avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.48–£26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.91avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 140K searches