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old fashioned cocktail
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Good959.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.38avg listing price — sweet spot $15–$100
Price range
Good£7.90–£22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£143K£143K/yr · 88K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf