51
oil
Worth a lookShows low returns (0.1%), but soft demand (-17.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Good£670K£670K/yr · 911K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,432.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.55–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.73avg listing price — sweet spot $15–$100