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odour remover
Worth a lookShows low returns (0.1%), but soft demand (-16.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£366K£366K/yr · 416K searches
Review moat
Okay1,785.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.41–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch