54
oat milk
Worth a lookShows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.59–$14.68) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 1.5M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,970.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£1.59–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100