45
oat milk powder
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great177.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Okay£131K£131K/yr · 144K searches
Price range
Bad£3.99–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand