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oat biscuits
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great185.21avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.59–£23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£159K£159K/yr · 203K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand