60
nuts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great441.98avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Good£675K£675K/yr · 1.0M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.97–£19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100