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nutmeg
Skip itPrices mostly outside the sweet spot ($0.90–$9.31) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible69.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 108K searches
Avg price
Bad£3.73avg listing price — sweet spot $15–$100
Price range
Bad£0.90–£9.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier