41
non scratch scourers
Skip itPrices mostly outside the sweet spot ($0.48–$10.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,717.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 130K searches
Avg price
Bad£4.30avg listing price — sweet spot $15–$100
Price range
Bad£0.48–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100