45
nomo chocolate
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible92.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.39avg listing price — sweet spot $15–$100
Price range
Great£0.77–£56.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 104K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-44.5%90-day search growth — must beat 0% to launch