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nobbys nuts
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great463.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Price range
Okay£1.53–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 49K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand