47
no sugar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Market size
Good£481K£481K/yr · 552K searches
Review moat
Good1,405.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.28–£7.82cheapest to priciest tracked listing — scored on the share inside $15–$100