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new zealand sauvignon blanc wine
Worth a lookShows low returns (0.2%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.42avg listing price — sweet spot $15–$100
Review moat
Great233.3avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.86–£56.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£258K£258K/yr · 115K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch