37
nestle
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,911.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£59K£59K/yr · 127K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Price range
Bad£1.81–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand