39
nerds
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,693avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.08–£24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Market size
Okay£101K£101K/yr · 209K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand