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natural yoghurt
Skip itPrices mostly outside the sweet spot ($0.90–$3.67) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Review moat
Good552.55avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay£109K£109K/yr · 288K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£2.10avg listing price — sweet spot $15–$100
Price range
Bad£0.90–£3.67cheapest to priciest tracked listing — scored on the share inside $15–$100