54
napkins
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($5.84 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great£948K£948K/yr · 1.4M searches
Review moat
Good1,252.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Price range
Okay£0.88–£21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.84avg listing price — sweet spot $15–$100