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myrrh essential oil
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.23–£25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Review moat
Okay3,553.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 64K searches