50
mustard
Worth a lookShows searches that convert (21.5% search→purchase), but pricing outside the sweet spot ($3.62 avg) keeps it on the watch list.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good618.04avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay£142K£142K/yr · 182K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad£0.99–£18.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.62avg listing price — sweet spot $15–$100