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mustard seeds
Skip itPrices mostly outside the sweet spot ($1.29–$7.07) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great337.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 85K searches
Avg price
Bad£4.20avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£7.07cheapest to priciest tracked listing — scored on the share inside $15–$100