48
mustard powder
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great403.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.61–£46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 62K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch