47
mustard oil
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good568.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Price range
Okay£4.03–£19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 107K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch