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murphys stout
Skip itPrices mostly outside the sweet spot ($4.18–$13.84) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great312.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 70K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Price range
Bad£4.18–£13.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier