39
muesli
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great457.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 161K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.44–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100