45
movie night hamper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great353.5avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.33–£27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 186K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand