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mountain dew
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great173.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.88–£33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 145K searches
Brand share
Bad97%top-5 brand share — brand-locked demand