37
mould remover
Skip itSoft demand (-49.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.7M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,748.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-49.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.81–£7.82cheapest to priciest tracked listing — scored on the share inside $15–$100