55
mould magic
Worth a lookShows low returns (0.3%), but soft demand (-32.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good£619K£619K/yr · 1.5M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.81–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,407.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.35avg listing price — sweet spot $15–$100
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand