48
moth stop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,916.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£6.34–£16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand