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moringa powder
Worth a lookShows low returns (0.2%), but soft demand (-5.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good632avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.63–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 178K searches
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand