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mooncake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible26.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£6.26–£16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Market size
Bad£7K£7K/yr · 57K searches
Brand share
Bad100%top-5 brand share — brand-locked demand