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mojito
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great146.52avg incumbent reviews — the moat a new listing must climb
Growth
Great+82.1%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£0.97–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£30K£30K/yr · 55K searches
Signals Low Review Barrier