53
mochi
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($7.48 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great248.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.03–£37.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad£90K£90K/yr · 193K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.48avg listing price — sweet spot $15–$100