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mocha
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great324.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 126K searches
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Price range
Bad£1.64–£17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand