40
mixed peel
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great110.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£5.54avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 20K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.52–£10.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier