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miso paste
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great465.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£185K£185K/yr · 199K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Price range
Bad£1.60–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.9%90-day search growth — must beat 0% to launch