58
mints
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good£728K£728K/yr · 754K searches
Review moat
Good736.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Price range
Bad£0.85–£17.91cheapest to priciest tracked listing — scored on the share inside $15–$100