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mint imperials
Skip itSoft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Review moat
Great229.4avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.09–£32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Market size
Okay£116K£116K/yr · 76K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier