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mint humbugs
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Review moat
Great401.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.13–£24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 73K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals Low Review Barrier