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33

mint chocolates

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Prices mostly outside the sweet spot ($1.31–$8.16) — this niche doesn't clear our bar today.

Market size 27Growth 20Conversion 66Competition 12Returns 100Price range 0Avg price 11Brand share 6Review moat 48Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,672.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£117K

£117K/yr · 496K searches

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Avg price

Bad£4.01

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£1.31–£8.16

cheapest to priciest tracked listing — scored on the share inside $15–$100