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minky mop
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£19.93avg listing price — sweet spot $15–$100
Price range
Great£12.94–£23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,276.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 58K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand