50
minimal laundry liquid
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 964K searches
Review moat
Okay1,820.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Price range
Okay£2.57–£21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand