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43

mini vodka

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A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 39Conversion 47Competition 33Returns 97Price range 59Avg price 55Brand share 35Review moat 88Quality gap 30

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great230.64

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.61–£33.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.58

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£31K

£31K/yr · 65K searches