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mini marshmallows
Skip itPrices mostly outside the sweet spot ($0.97–$10.35) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good972.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£154K£154K/yr · 212K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.93avg listing price — sweet spot $15–$100
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Price range
Bad£0.97–£10.35cheapest to priciest tracked listing — scored on the share inside $15–$100