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mini eggs 1kg
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great357.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.39avg listing price — sweet spot $15–$100
Price range
Good£8.14–£34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£128K£128K/yr · 234K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-92.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier