45
mini cheese
Skip itPrices mostly outside the sweet spot ($1.62–$5.12) — this niche doesn't clear our bar today.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good523avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£78K£78K/yr · 97K searches
Avg price
Bad£3.49avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.62–£5.12cheapest to priciest tracked listing — scored on the share inside $15–$100