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mini biscuits
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good642.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay£270K£270K/yr · 442K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.12avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.88–£14.71cheapest to priciest tracked listing — scored on the share inside $15–$100